the lather
I'm sometimes asked why my products specifically target the effects of city-life. It's pretty straight-forward: skin has the simple (yet paramount) task of being your body's barrier from the outside elements. It's naturally doing a good job, for certain, but many of those elements that it's protecting you against? Those aren't natural. Your skin's natural defenses can only take so much abuse. You are wearing a coat of armour for a whole other kind of battle.