Choosing our Ingredients
Ingredient selection is our obsession.
Choosing "natural" isn't enough... it's not enough for our skin and it isn't enough for the environment.
Our formulas are a synchronist marriage of sustainable, plant-based ingredients, often up-cycled ingredients from other industries (like food and forestry), as well as scrupulously tested bio-mimetic lab-made ingredients and extracts.
We never use wild-crafted, rare or "precious" natural ingredients, which is an unsustainable practice in the beauty industry (give us the hardy, drought-tolerant stuff!!). We also avoid ingredients that have become over-used in cosmetics (and therefore depleted and often exploited).
And of course, every ingredient must be ultra-beneficial to the skin, loaded with antioxidants and other compounds to help our skin stay resilient and strong for a long time to come..