Choosing our Ingredients

Ingredient selection is our obsession.

Choosing "natural" isn't enough... it's not enough for our skin and it isn't enough for the environment.

Our formulas are a synchronist marriage of sustainable, plant-based ingredients, often up-cycled ingredients from other industries (like food and forestry), as well as scrupulously tested bio-mimetic lab-made ingredients and extracts.

We never use wild-crafted, rare or "precious" natural ingredients, which is an unsustainable practice in the beauty industry (give us the hardy, drought-tolerant stuff!!). We also avoid ingredients that have become over-used in cosmetics (and therefore depleted and often exploited).

And of course, every ingredient must be ultra-beneficial to the skin, loaded with antioxidants and other compounds to help our skin stay resilient and strong for a long time to come..

Ingredients glossary

Whether you're looking to nourish your skin or revitalize your hair, Panthenol is a go-to ingredient. Its ability to deeply hydrate, repair, soothe, and protect makes it an essential component of various skincare and haircare formulations.
Sodium Cocoyl Isethionate is a gentle surfactant derived from coconut oil. It plays a crucial role in our Mudpuppy Solid Cleansing Balm for its outstanding cleansing power and luxurious feel.
This dynamic duo combines effectiveness with a gentle touch, ensuring a luxurious and soothing cleansing experience that respects your skin's integrity while remaining respectful of the environment.
Pumpkin Seed Oil defends the skin from environmental stressors with its rich antioxidant profile, shielding against damage caused by free radicals and promoting a resilient complexion.
Exotic? No. Impressive for all skin types? Yes! With its abundance of essential fatty acids, emollient texture, and antioxidant protection, Sunflower Seed Oil is a nourishing powerhouse that promotes healthy, glowing skin.
Embrace the science-backed powers of Helichrysum Extract and unlock its transformative potential in your skincare routine. Its ability to repair and regenerate skin cells, soothe inflammation, and provide antioxidant protection makes it a true marvel in the world of skincare. 
This remarkable oil is derived from the seeds of the hemp plant (Cannabis sativa) and holds a secret ingredient that sets it apart: gamma-linolenic acid (GLA).