These gloriously creamy pots will second as your signature scent by working with your natural pheromones.
FORMULA: THE CLASSIC formula that makes Routine so beloved! Cream in a jar (Reduced Baking Soda + Magnesium)
SIZE: 58g, enough for 3-6 months with regular use. Except special blend The Class is a 50g jar. Also available in the stick formula.
SHELF LIFE: 12 months once opened.
The CLASSIC formula has reduced baking soda (enough to be effective, not so much that it is irritating or disrupts the body's pH). Dietary magnesium wards off the stinky stress-sweats, kaolin clay for absorption, arrowroot to stay dry and a super savvy blend of essential oils that work well with a body's chemistry. Plus, shea, olive oil, calendula oil, local beeswax and other quality ingredients that just make for some good skincare.
If you are new to natural deodorant, you may have a transition period, but most bodies will adjust within a week. You may also need to apply 2x a day or so.
The nuanced and layered scents are very, very well thought out. (Also, check out the vegan selection for different scent profiles if you like the CLASSIC formula...only difference is no beeswax!)
Different scent profiles evoke different moods, so you get to choose which story you tell. Choose whichever draws you in... that's a good sign it's a good scent match for you.
See below & images for scent profiles & description.
TESTED ON HUMAN FRIENDS, NEVER ANIMAL FRIENDS.
The Ingredients
cocos nucifera oil, magnesium hydroxide, kaolin, zea mays (corn) starch, maranta arundinacea root powder, sodium bicarbonate, cera alba (beeswax), butyrospermum parkii (shea) butter, tocopherol, helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, theobroma cacao seed butter, rosmarinus officinalis (rosemary) leaf extract, cetearyl olivate, sorbitan olivate, brassica glycerides, calendula officinalis flower extract, caprylic/capric triglyceride, essential oils/flavor oils depending on scent profile.
The Scent Profiles
Every Routine scent is meticulously crafted. Please see images for more details on scent profiles.
Sweet Jane
Sugared, warm and endearing (+ a side of rebel!) with vanilla, rose, cinnamon & tonka.
(if Sexy Sadie and A Girl Named Sue had a lovechild, it'd be Sweet Jane!)
(if Sexy Sadie and A Girl Named Sue had a lovechild, it'd be Sweet Jane!)
*also available in stick format.
Maggie's Farm
Bright, smokey and bohemian with amyris, pink grapefruit, sage and jasmine.
Bright, smokey and bohemian with amyris, pink grapefruit, sage and jasmine.
*also available in stick format.
A Girl Named Sue
Sweet fresh raspberries with a hint of herbaceousness. Clean, simple and not over-powering.
Sweet fresh raspberries with a hint of herbaceousness. Clean, simple and not over-powering.
Blackberry Betty
Pleasantly sweet but with depth. Rich, jammy berries, warm vanilla and a hint of citrus.
*also available in baking soda free and in stick format.
Bonita Applebom
Sweet & spicy (smells like a spiced stick of juicyfruit gum or a bit like spiced apple cider).
*also available in stick format.
Bonita Applebom
Sweet & spicy (smells like a spiced stick of juicyfruit gum or a bit like spiced apple cider).
*also available in stick format.
Bonnie n' Clyde
The "unscented" one. To me the scent is VERY SUBTLE, but Routine deodorants all have a "base" scent; it's a grounded earthy-sweetness from the cacao butter, beeswax (in the non-vegan version) and coconut oil, a little nuttiness from the shea and an herbaceous top-note because of the rosemary extract and calendula-infused olive oil.
*also available in stick format.
Dirty Hipster No. 1
PATCHOULI PATCHOULEY PATCHOULÉ aka earthy and herby.
*also available in stick format.
Reuben & the Desert
Musky, Smoked & Nuanced.
*also available in stick format.
The Class
Routine's magnum opus.
*also available in stick format.
The Class
Routine's magnum opus.
Sweet, sultry, smoky, wise.
*also available in stick format.
*also available in stick format.
We encourage using this luxury scent in all the great places, like nape of the neck, wrists, even a bit in the hair for a fully sensory experience. Routine enhances your natural pheromone scent, instead of masking it.
* this ultra-special blend is in a 50g jar and comes with a crystal embedded inside!